Vittorio Brothers is a small family company located in the region of Parma in Italy. The establishment has produced Parmigiano Reggiano cheese for around a decade and they export their products to several countries, including the Dominican Republic.

Recently, the manager seemed concerned about a significant loss in the company’s sales in the Dominican Republic. Immediately, he started conducting some market research. He found out that a Dominican enterprise was offering a version of Parmigiano Reggiano for half the price.