Modern IP management is the key success factor to create and protect new business models in the digitisation. Here, an understanding of the practical use of intellectual property (IP) in concrete business models is crucial. Understanding this the development of a new IP strategy or the valuation of existing IP becomes feasible for SMEs.
An IP strategy for the digital challenges: IP offers you as an SME the opportunity to assert yourself in digitally transforming business ecosystems, to secure your own profitable position and to create added value with innovations.

This high-level 1-day event aims to boost the market uptake of innovation and research outcomes by using standardization as an enabler. Leading experts in innovation and standardization will present their experiences in linking the two worlds and highlighting how each one is benefiting from the other.

Thematic parallel sessions will allow detailed insight into the various aspects of standardization for: