This guide provides an overview of Intellectual Property (IP) protection strategy for EU SMEs specifically on how to be ready before, during and after a trade fair or exhibition in China, South-East Asia and Latin-America.
Ever thought of attending a Trade Fair in Latin America?
This document will provide you with valuable advice on how to prepare for a Trade Fair as well, main trade fairse in the region and benefits that you can gain from the Latin American market.
LaGalguita is a Spanish SME that sells its own line of cosmetics: make-up, skincare, hand creams and body creams. After its success in Spain, Portugal and Italy, the brand decided to target Latin America, starting with Argentina and Mexico. For that purpose, the SME filed for trade mark registration in both countries.
Sam and Daisy, two young French artists, started negotiations with Cherryland, a well-known Ecuadorian company that organises outdoor activities.
The parties held several meetings in Quito and, after analysing the whole portfolio, Cherryland’s representatives selected eight of the artists’ plays, which had all previously been registered in the Ecuadorian Intellectual Property Office (SENADI). Eventually, however, the Latin American company only bought rights for three of them and requested the right to adapt another one for a new project.
Fusion is a German SME that has created a notebook, the pages of which are made from a polyester component instead of wood. This enables the user to write, scan with a mobile, upload the content directly to the cloud and erase the pages with a damp cloth. The company has allied with some of the most relevant cloud storage companies, so that when users scan their page through the app, they can organise and decide where this page should be saved in the cloud. The notebook can then be reused indefinitely, saving therefore paper and plastic, which will, in turn, benefit our environment.
Mercadodepulgas.com is a successful Spanish start-up that runs an online platform where users can buy and sell second-hand products. Sofas, bikes, electronic devices and the like are exchanged in the platform. The website and app have become very popular due to the ease of its use and its effectiveness in allowing users to get in touch.
TeleHolly is a Mexican television network broadcasting content on celebrities, music, television and entertainment in general. This company owns the well-known trademark TeleHolly, registered in Mexico for entertainment, television programming and telecommunication services.
Freiheit, a German SME in the communication sector, filed on July 2018 a patent application before the European Patent Office (EPO). The patent, that presented an innovative communication device with unique interoperability functionalities, was sucessfully registered in all the European countries designated by the company.
Iguana Ltd. is a UK-based communication agency that was willing to renew the corporate identity of Guanajuates, a client in Mexico. As a first step, they decided to redesign the company’s logo of the Mexican enterprise.
Tired of unsuccessful, time consuming exchange of drafts that largely exceeded what was budgeted, the CEO ordered the graphic designer of the European SME to stop spending additional time on the design, as it would be impossible to charge the customer for it.