Joint International Helpdesks Trade Fair Guide – Protecting your IP at Trade Fairs

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This guide provides an overview of Intellectual Property (IP) protection strategy for EU SMEs specifically on how to be ready before, during and after a trade fair or exhibition in China, South-East Asia and Latin-America.

Streaming wars in Brazil

The World Intellectual Property Organization (WIPO) has just published a creative economy note on the streaming wars currently going on in the Brazilian market.

In Brazil streaming services like Amazon Prime Video, Netflix or Claro Video are fighting for new subscribers (let's not forget about the new streaming service "Disney+" too), that is why WIPO has carried out a reasearch to check whether exclusive content in Brazil is increasing piracy, whether it means less financing for individual movies and what this means for policy.

IP Systems Comparative: Brazil vs Europe

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The type of IP rights covered and the scope of their protection in Brazil is very similar to that in Europe. Brazil offers reasonable standards of IPR protection and there is an increased engagement of local authorities, even if progress is still expected, especially regarding IPR enforcement.

Factsheet IP Systems Comparative: Colombia vs Europe

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The type of IP protection in Colombia is very similar to that in Europe. Still, some differences do exist as regards the duration, geographical extent, and basic protection requirements.

This IP guide outlines the main differences between the EU IP legal environment and Colombia´s legal framework in order to efficiently manage your intellectual property assets in this country.

IP mediation on trade marks

LaGalguita is a Spanish SME that sells its own line of cosmetics: make-up, skincare, hand creams and body creams. After its success in Spain, Portugal and Italy, the brand decided to target Latin America, starting with Argentina and Mexico. For that purpose, the SME filed for trade mark registration in both countries.

URUGUAY IP Country Factsheet

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This Factsheet gives an overview on how to protect and manage Intellectual Property assets in Uruguay with a practical approach tailored to the needs of European SMEs.

1. IPRs in Uruguay for SMEs: BACKGROUND

A. IPRs for SMEs: Why is this RELEVANT to you?

B. How does Uruguay’s IP legal framework compare to INTERNATIONAL STANDARDS?

2. IPRs in Uruguay:

Idea/expression dichotomy in Ecuador

Sam and Daisy, two young French artists, started negotiations with Cherryland, a well-known Ecuadorian company that organises outdoor activities.

The parties held several meetings in Quito and, after analysing the whole portfolio, Cherryland’s representatives selected eight of the artists’ plays, which had all previously been registered in the Ecuadorian Intellectual Property Office (SENADI). Eventually, however, the Latin American company only bought rights for three of them and requested the right to adapt another one for a new project.

IP Systems Comparative: Argentina vs Europe

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The type of IP protection in Argentina is very similar to that in Europe. Still, some differences do exist as regards the duration, geographical extent, and basic protection requirements.

This IP guide outlines the main differences between the EU IP legal environment and Argentina's legal framework in order to efficiently manage your intellectual property assets in Argentina.

Understanding the basics of Intellectual Property Rights in Colombia: a practical approach to SMEs

Colombia is a member of the Andean Community and a key EU trade partner.

Besides its well-known reputation as a coffee exporter, Colombia is also the third country with the largest area of arable land for fruit (7.5 million tons per year) and the seventh for vegetables (1.8 million tons per year) in Latin America. But there are many more sectors that represent a good business opportunity for EU SMEs with innovative ideas that provide them a competitive advantage.