LaGalguita is a Spanish SME that sells its own line of cosmetics: make-up, skincare, hand creams and body creams. After its success in Spain, Portugal and Italy, the brand decided to target Latin America, starting with Argentina and Mexico. For that purpose, the SME filed for trade mark registration in both countries.
This Factsheet gives an overview on how to protect and manage Intellectual Property assets in Uruguay with a practical approach tailored to the needs of European SMEs.
1. IPRs in Uruguay for SMEs: BACKGROUND
A. IPRs for SMEs: Why is this RELEVANT to you?
B. How does Uruguay’s IP legal framework compare to INTERNATIONAL STANDARDS?
2. IPRs in Uruguay:
Sam and Daisy, two young French artists, started negotiations with Cherryland, a well-known Ecuadorian company that organises outdoor activities.
The parties held several meetings in Quito and, after analysing the whole portfolio, Cherryland’s representatives selected eight of the artists’ plays, which had all previously been registered in the Ecuadorian Intellectual Property Office (SENADI). Eventually, however, the Latin American company only bought rights for three of them and requested the right to adapt another one for a new project.
The type of IP protection in Argentina is very similar to that in Europe. Still, some differences do exist as regards the duration, geographical extent, and basic protection requirements.
This IP guide outlines the main differences between the EU IP legal environment and Argentina's legal framework in order to efficiently manage your intellectual property assets in Argentina.
Colombia is a member of the Andean Community and a key EU trade partner.
Besides its well-known reputation as a coffee exporter, Colombia is also the third country with the largest area of arable land for fruit (7.5 million tons per year) and the seventh for vegetables (1.8 million tons per year) in Latin America. But there are many more sectors that represent a good business opportunity for EU SMEs with innovative ideas that provide them a competitive advantage.
Fusion is a German SME that has created a notebook, the pages of which are made from a polyester component instead of wood. This enables the user to write, scan with a mobile, upload the content directly to the cloud and erase the pages with a damp cloth. The company has allied with some of the most relevant cloud storage companies, so that when users scan their page through the app, they can organise and decide where this page should be saved in the cloud. The notebook can then be reused indefinitely, saving therefore paper and plastic, which will, in turn, benefit our environment.
The European Commission’s DG Trade has published last week its biannual report on the protection and enforcement of intellectual property rights in third countries.
The Mexican Institute of Industrial Property (IMPI) has announced that it has ordered the destruction of a record 5,087,662 counterfeiting products during the year 2019. These destructions were carried out by IMPI in collaboration with the National Corporate Counsels Association, the American Chamber of Commerce in Mexico and the Mexican Association for the Protection of Intellectual Property.