LaGalguita is a Spanish SME that sells its own line of cosmetics: make-up, skincare, hand creams and body creams. After its success in Spain, Portugal and Italy, the brand decided to target Latin America, starting with Argentina and Mexico. For that purpose, the SME filed for trade mark registration in both countries.
The Superintendency of Industry and Commerce and the World Intellectual Property Organization (WIPO) have signed an international cooperation agreement to promote Alternative Dispute Resolution (ADR) methods, for disputes that are related to Intellectual Property (in particular, mediation).
It was agreed the following:
The German SME ‘Fordermorder GmbH’, specialised in the manufacturing of machine components, decided to expand their business to Latin America and Argentina was selected as the first destination.
The webinar aims to give an overview of how you can best solve Intellectual Property related disputes in an alternative way thanks to mediation and arbitration. You will also be provided expert tips and watch-outs to bear in case of conflict. Moreover, any queries that you might have, shall be answered by the experts during the training session.
TeleHolly is a Mexican television network broadcasting content on celebrities, music, television and entertainment in general. This company owns the well-known trademark TeleHolly, registered in Mexico for entertainment, television programming and telecommunication services.
Iguana Ltd. is a UK-based communication agency that was willing to renew the corporate identity of Guanajuates, a client in Mexico. As a first step, they decided to redesign the company’s logo of the Mexican enterprise.
Tired of unsuccessful, time consuming exchange of drafts that largely exceeded what was budgeted, the CEO ordered the graphic designer of the European SME to stop spending additional time on the design, as it would be impossible to charge the customer for it.
Esprimere, an Italian coffee shop, has registered their trade mark ‘PronTissimo’ (word mark) and their logo (figurative mark) with their national IP office. The company contacted local IP lawyers from Mexico, Venezuela and Colombia, since they are planning to expand to these three countries. Consequently, they applied for the registration of both trade marks in all three countries.
Uniseliz, SARL, a French SME focused on the importation of alcoholic beverages, signed an international sales agreement with a Cuban export company. The Cuban company agreed on selling a large number of “Sierra Madre” rum bottles. The trade mark of this rum was registered in the European Union as a European trade mark and had a great reputation among rum connoisseurs since it is considered one of the best Cuban rums.