How to protect your IPR online
European SMEs seeking to expand their businesses towards the Latin American region consider the Internet as a preferential channel to do so. With the Internet being such an easy entrance for new products and services, it can also be used by forgers from all over the world as an instrument to sell counterfeit goods or commit any kind of Intellectual Property (IP) frauds.
Within this context, protecting your Intellectual Property Rights (IPRs) online has become almost a necessity. This guide provide your practical tips and recommendations on how to protect and enforce your IPRs on this trade channel.