Brazil enhances the recognition of renowned Trade marks

After Brazil ratified the Madrid Protocol, the registration of Trade marks at the Instituto Nacional da Propriedade (INPI) and the recognition of high renown trade marks has a less strict criterion. In order to become a high renown trade mark in Brazil: after registration, marks have to go through a specific proceeding at INPI, which will get them a declaration of high renown valid for 10 years.

More than 100 renowned trade marks are already benefiting from this unique protection in Brazil.

Uruguay ratifies the Singapore Treaty

Uruguay has ratified the Singapore Treaty on the Law of Trademarks. From April 21st, Uruguay will become the 51st Member to this treaty.

With this ratification, Uruguay becomes the second member to the Singapore Treaty from Latin America, after Peru.

The objective of the Singapore Treaty is to create a modern and dynamic international framework for the harmonization of administrative trade mark registration procedures. 

Trademark registration in Chile

The Spanish SME Tortillas Bravas, S.L. owned the word trade mark LA GRAN BRAVA in Spain.

The company decided to register this trade mark abroad too, in particular in Germany, the United Kingdom, the United States of America and Chile.

Registration in the first three countries was easily obtained with a single application for the international registration of trade marks through the Madrid System. However, the Spanish company had to file a separate national application in Chile, since this country is not a contracting party to the Madrid System.

Trade fair Brazil

The German SME Recht attended the 2018 Bernie Fit edition in Brazil, an annual trade fair where sporting goods and fitness are exhibited. Among other products, Recht presented a new Pilates reformer machine: the Zen model.

Although Recht had applied successfully for patent protection in Brazil for previous products in the past, it decided not to do so this time due to the extremely lengthy registration procedure which can last up to 10 years, and the low level of expected sales of this product.