Protection of non traditional marks in Mexico

GalakTic, an Irish SME engaged in the beverage industry, designed a new packaging and created a jingle to promote the launch of its new product in Mexico. The new look of the product, together with the jingle, will appear in all digital media advertising, television and radio.

The owner of the company, who has already registered the name of the product as a word trademark in Europe, decided to extend its protection to Mexico. In addition, and bearing in mind that musical compositions could be protected as sound trademarks in Europe, he resolved to protect the company´s jingle through a Mexican trademark.