Pickup’s World, Ltd. is a SME established in the London’s' suburbs. One of Pickup’s World’s partners, Alfred, who had worked for a leading German automakers company several years, was aware of the increasing company's sells of pickup trucks in the South American market, and the repeated claims received from its clients in this region, especially in Argentina, for developing a cover for the open cargo area included at the back of the truck, due to security reasons.
Having analysed the existing cover protections in this field of the market, Pickup’s World detected that all of them were built of soft materials and needed to be tied to all the sides of the truck, being very easy to violate the security of the cargo area.
As a result of this prior analysis, Pickup’s World developed a multi-adjustable rigid cover for pickups, whose main solution, in contrast with the existing designs, was a hard-retractable structure that could be locked.
Considering that Pickup’s World’s main target was to first launch the product in Argentina, they decided to file a patent application in this country in order to obtain a right that gives them the exclusivity to commercialise the cover and prevent others to use their invention.
Months later after filing the patent in Argentina and having recently closed its first sell in Argentina, Pickup’s World was notified of the Argentinean Patent Office (INPI)’s objection rejecting their invention, as the examiner considered that it did not imply a relevant inventive step from the state of the art.