Flonder, a Spanish SME that created a product delivery app, was planning to expand to Chile, Colombia, Brazil, Mexico and Peru at the lowest cost.
The Spanish company decided to enter in the Latin American region by collaborating with a local partner. Negotiations with a Chilean company went well and they agreed on sharing the distributors channels and, thus, publicly announced that Flonder would start operating in the Latin American country on the 15th of September, for which a series of promotional events were organized.
The Spanish company had an in-house legal expert with experience on IP registration in Europe, where the company’s name was recently protected as an EU trademark. However, with regards to Latin American different IP systems, they found that formalities varied significantly from country to country. Flonder was not sure about how to proceed in time for the announced date. A risk of becoming exposed to trademark trolls existed.