Trisk Motor AG., a German SME producing spare parts for vehicles, is introducing its business in the Latin American market. In order to do so, they registered their trademark “TriskMotor” (Wordmark) in Peru, Argentina and Brazil within Class 12 of the Nice Classification.
Illusion Machine, Ltd. is a leading Irish SME firm specialised in providing advance software products for audiovisual and multimedia industries.
This Irish company, which operates an online shop, offers on its website 3-month trial versions of its software products in order to give their potential customers the chance to try its products and then decide whether they are interested in buying its full version.
This Factsheet gives an overview on how to protect and manage Intellectual Property assets in Mexico with tailored approach to the needs of European SMEs, that will benefit from factual and practical information including formal and substantive requirements or fees, among others.
European SMEs seeking to expand their businesses towards the Latin American region consider the Internet as a preferential channel to do so. With the Internet being such an easy entrance for new products and services, it can also be used by forgers from all over the world as an instrument to sell counterfeit goods or commit any kind of Intellectual Property (IP) frauds.
Boost2Party S.L. is a Spanish SME dedicated to online selling of costumes, accessories and party decorations. With their own online shop and running in 10 European countries, they decided on expanding to Latin America. First in their list was Mexico, and to save costs, they opted for using the online market platform, Amazon.
Laranjon is a European SME operating from Italy focussing on the fashion industry. The marketing department of the company launched the new spring-summer campaign. New merchandising was created for this purpose, including a pen with a new, stylish and very attractive design for promotional purposes.
Esprimere, an Italian coffee shop, has registered their trademark ‘PronTissimo’ (wordmark) and their logo (figurative mark) in their national IP office. It has contacted local IP lawyers in all the countries since it is planning to expand to Mexico, Venezuela, and Colombia and has applied for the registration of both trademarks in all three countries.