Webinar: Protecting your Brand Abroad: Understanding the IP Landscape of Latin America

Free of charge
Small and Medium-sized enterprises
Event Language

Time: 15.00h (Brussels time)

Event description

The webinar aims to give an overview to the European SMEs on how they can best protect their brand on Latin-American markets. The expert will provide practical information on how to register, protect and enforce trade mark rights in Brazil, Colombia or Mexico, among other regions and how to effectively protect the logo of the company or the product.

SMEs will also be provided expert tips and watch-outs to bear in mind before, during and after entering the markets in those territories.

Moreover, any queries that the EU companies might have, shall be answered by the experts during the training session.

During the webinar you can expect:

  • Detailed overview of trade mark registration, protection and enforcement in Latin America 
  • Overview on various possibilities of protecting the logo of the company or the brand
  • How to benefit from the Madrid System
  • Various case studies involving EU SMEs experiencing and overcoming issues with brand protection in Latin America.

About the Speaker

Ms. Patricia Covarrubia Patricia Covarrubia is a Venezuelan qualified lawyer, an academic, author and commentator in Intellectual Property Law. She is Lecturer in Law at the University of Buckingham, UK. She has an LLM in European Law from Southampton, UK and a PhD from Brunel, UK. From 1993 to 1999 she worked as a lawyer in Venezuela. 

Dr. Covarrubia is manager and blogger in IP Tango (Intellectual Property weblog – Latin America). Her on-going research interests and written publications include geographical indications and indications of origin, compulsory licences in the pharmaceutical industry, genetic resources, trade marks, free trade agreements, and the protection of traditional knowledge. 

About the webinars

The Latin America IPR SME Helpdesk webinars are business-oriented, online trainings, which could be attended from any internet-connected place. This free-of-charge events are conducted by top professionals that know exactly what an SME needs to know to improve its business strategy regarding IP registration and enforcement in the Latin America region. 

Join our next webinars and get in contact with same-interests companies or have a look at our past webinars and do not miss the chance to harness from others' real-life cases. 

Additionally, if you would like to have a webinar on a specific topic that may be of help for your SME, do not hesitate to contact us by e-mail. Your opinion and suggestions are very important to us!


Latin America IPR SME Helpdesk:

Latin America IPR SME Helpdesks is a European Union co-funded project that provides European SMEs with free, practical, business advice relating to IPR in Latin America. To learn about any aspect of intellectual property rights, visit our online portal at https://www.ipr-hub.eu/. For free expert advice on Latin America IPR for your business, e-mail your questions to: helpline@latinamerica-ipr-helpdesk.eu. You will receive a reply from one of the Helpdesk experts within three working days.