Protecting your Brand Abroad: Understanding the IP Landscape of Latin America

Registration period

Event type: Webinar

Time: 15.00h (Brussels time)

Location: Online

Admission: Free (registration required)

Language: English

Eligibility: Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union only

Event description

The webinar aims to give an overview to the European SMEs on how they can best protect their brand on Latin-American markets. The expert will provide practical information on how to register, protect and enforce trade mark rights in Brazil, Colombia or Mexico, among other regions and how to effectively protect the logo of the company or the product.

SMEs will also be provided expert tips and watch-outs to bear in mind before, during and after entering the markets in those territories.

Moreover, any queries that the EU companies might have, shall be answered by the experts during the training session.

During the webinar you can expect:

  • Detailed overview of trade mark registration, protection and enforcement in Latin America 
  • Overview on various possibilities of protecting the logo of the company or the brand
  • How to benefit from the Madrid System
  • Various case studies involving EU SMEs experiencing and overcoming issues with brand protection in Latin America.

About the Speaker

Mr. Eli Salis is Partner attorney at Disain IP (Alicante, Spain) and focuses on Intellectual Property, in particular, with the protection, prosecution and enforcement regarding trademarks, patents, designs and copyrights. He´s graduated at the National University of Litoral, Santa Fe (Argentina) and Master on IP for the University of Alicante. He represents international and medium sized companies in proceedings before National Offices of Patents and Trademarks. He also has extensive experience in managing and coordinating the prosecution and enforcement of IP matters across the Europe and Latin America regions.

Eli is author of several publications on IP matters and lecture at differente Universities in Europe and Latin America. He also provides consulting services to the WIPO.

About the webinars

The Latin America IPR SME Helpdesk webinars are business-oriented, online trainings, which could be attended from any internet-connected place. This free-of-charge events are conducted by top professionals that know exactly what an SME needs to know to improve its business strategy regarding IP registration and enforcement in the Latin America region. 

Join our next webinars and get in contact with same-interests companies or have a look at our past webinars and do not miss the chance to harness from others' real-life cases. 

Additionally, if you would like to have a webinar on a specific topic that may be of help for your SME, do not hesitate to contact us by e-mail. Your opinion and suggestions are very important to us!


Latin America IPR SME Helpdesk:

Latin America IPR SME Helpdesks is a European Union co-funded project that provides European SMEs with free, practical, business advice relating to IPR in Latin America. To learn about any aspect of intellectual property rights, visit our online portal at For free expert advice on Latin America IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within three working days.