The importance of IP in internationalization strategies: road to Latin America

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The importance of IP in internationalization strategies: road to Latin America
Type
Webinar
Date
to
Registration
Free of charge
Target
Small and Medium-sized enterprises
SME intermediary associations
Event Language
Portuguese

More and more companies are moving in international environments in which it is essential to consider some aspects of the protection of copyright, trademarks and patents.

By granting exclusive rights on the use of an invention or creation, IP rights give their holders several advantages, which properly exploited can be used to bring highly competitive products to the market, increase market share and
revenues.

Nevertheless, holders must be aware that such rights can be geographically limited and, therefore, subject to further protection if they are planning to enter foreign markets.

The Latin America IPR SME Helpdesk together with CEC – Conselho Empresarial do Centro/CCIC – Câmara de Comércio e Indústria do Centro and Enterprise Europe Network will host a webinar for EU SMEs interested in doing business or enter R&DT collaborative relationships in Latin America.

The main issues concerning the protection of Intellectual Property to bear in mind when internationalizing a business will be explained. Special attention will be then given to the idiosyncrasies of IP protection in Brazil, Argentina, Colombia, Peru and Mexico.

What you can expect:

  • Services provided by EU initiatives that support SMEs in the region
  • Main steps and particularities to protect your trade marks, inventions and creations locally
  • Updated information on the registration proceedings
  • Tips to enforce your rights in the current situation
  • Various case studies involving EU SMEs experiencing and overcoming issues with IP protection in the region
  • Tailor-made assistance to your queries

Agenda

10:00-10:10

Enterprise Europe Network: what is it and how can you benefit from it?

Joana Afonso. Project Manager of Enterprise Europe Network at CEC/CCIC

10:10-10:55

Intellectual Property protection in Latin America.
Giovanna Girardi. IP Expert - Latin America IP SME Helpdesk

10:55-11:10 Q&A

 

Questions?

Should you have any question, please email us to helpline@latinamerica-ipr-helpdesk.eu. You will receive a reply from one of the Helpdesk experts within three working days. 

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