Rue de la Loi 155
It is our pleasure to invite you to “Doing business in Latin America, China and Southeast Asia: the importance of intellectual property for SMEs”, which takes place in Brussels on 27 March.
This event will be an opportunity to exchange information on the importance of intellectual property (IP) for European SMEs doing business in Latin America, China and Southeast Asia. If an SME goes international without protection, its brand is vulnerable to copycats, and its intellectual assets are exposed to risk. More specifically, the event will aim at:
- Informing SME intermediaries on the SME instrument and the IP services offered by the Helpdesks (with live case studies from companies);
- Training SME intermediaries on relevant IP topics that can be applied horizontally across the three regions;
- Creating an ongoing dialogue/discussion among participants about the importance of IP for SMEs in the light of the three different economic sectors.
This event has been jointly organised by the China, Latin America and South-East Asia IPR SME Helpdesks, three initiatives funded by the European Union.