Protection of non-Traditional Trade Marks in Mexico

GalakTic, an Irish SME engaged in the beverage industry, has been successfully commercialising their drink in Europe for 5 years. They have decided to launch their product in Mexico. The distinctive shape of the bottle and the brand name used in Europe are to be used in Mexico too, as will be a new jingle specifically created for the Mexican advertising campaigns.

The name of the product was already registered as a trade mark in the EU, and the shape of the bottle was registered as a design in the EU 5 years ago.

Customs database in Mexico

Based in Cork, Brenan LTD is an Irish manufacturer popular among the English and Irish consumers for its kitchen tools. The company is commercialising a new product, which is expected to be released in Mexico soon through a local distributor. The owner has already obtained trade mark protection in Europe and is now considering whether to protect it in Mexico or wait to see how the commercialisation goes.

The company has already been warned about potential risks of counterfeiting if they fail to properly protect their products in Mexico.

Record number of counterfeiting products intercepted and destroyed by IMPI in 2019

The Mexican Institute of Industrial Property (IMPI) has announced that it has ordered the destruction of a record 5,087,662 counterfeiting products during the year 2019. These destructions were carried out by IMPI in collaboration with the National Corporate Counsels Association, the American Chamber of Commerce in Mexico and the Mexican Association for the Protection of Intellectual Property.

Joint INTA and ASIPI report on the economic impact of trade marks in Latin America

The International Trade Mark Association (INTA) and the Inter-American Association of Intellectual Property (ASIPI) issued their second report on the economic impact of registered trade marks on the economies of 10 Latin American countries. The first report published in 2016 focused on Colombia, Chile, Panama, Peru and Mexico. For this second edition were added the following five: Argentina, Brazil, Costa Rica, Guatemala and the Dominican Republic.