Manage your Intellectual Property in Latin America

Copyright Infringement in Mexico (II)

Iguana Ltd. is a UK-based communication agency that was willing to renew the corporate identity of Guanajuates, a client in Mexico. As a first step, they decided to redesign the company’s logo of the Mexican enterprise.

Tired of unsuccessful, time consuming exchange of drafts that largely exceeded what was budgeted, the CEO ordered the graphic designer of the European SME to stop spending additional time on the design, as it would be impossible to charge the customer for it.

The Mexican company was sent a final version of the logo, which included a fancy font that was finally accepted.

Number: 
38
Last modified: 
Friday, October 26, 2018 - 12:30


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